If you’ve noticed a drop in website traffic or fewer calls coming in from Google, you’re not imagining it. Search is changing, and fast. But it’s not just about SEO anymore.
We’re entering the era of AI-driven search, where algorithms aren’t just ranking links. They’re answering questions..and deciding which brands deserve to be part of the answer.
So the question is:
Is your business showing up in those answers?
What’s Actually Changing in Search?
Search used to be simple. People typed in keywords, and search engines pulled up a list of links.
Now, AI is stepping in to answer the question before the user ever clicks.
Think about Google’s AI-generated results, Bing’s chat-style responses, and voice assistants like Siri and Alexa giving direct answers. These are powered by what’s called large language models (LLMs), and they’re reshaping how discovery works.
In short: your content doesn’t just need to be searchable. It needs to be answerable.
Key Stats You Should Know:
- There’s been a 3,500% increase in traffic referrals from AI-generated answers (Adobe, 2024)
- 80% of consumers say they rely on AI to help them make decisions
- By 2028, we’re expected to see a 50% drop in traditional organic traffic (Gartner)
This isn’t a trend. It’s a turning point.
Why Traditional SEO Isn’t Enough Anymore
Traditional SEO focused on ranking, optimizing keywords, getting backlinks, creating blog content. That’s still part of the puzzle.
But in the world of AI-driven results, search is about context, structure, and authority.
AI tools don’t just scan headlines. They scan meaning, schema, trust signals, and structured data. That’s where your Google Business Profile, your FAQ formatting, your review content, and even your page layout come into play.
This is where Generative Engine Optimization (GEO) enters the picture.
GEO isn’t just a rebrand of SEO, it’s a reinvention. It’s about optimizing your presence for the way AI reads and responds, not just how humans search.
How to Start Getting Ready
Here are a few key steps businesses should be taking right now:
- Optimize your GBP with question-style posts, complete services, and reviews
- Use schema (structured data) to help AI “understand” your website content
- Create content that answers real questions—not just blogs for the sake of ranking
- Monitor where your brand is showing up in AI-powered tools like Google’s SGE and Bing Chat
This is not about chasing trends, it’s about staying visible.
The Bottom Line
Search is no longer just about clicks. It’s about how your brand is represented inside the tools your customers are actually using to make decisions.
If you’re still thinking in terms of keywords and rankings only, you’re playing an outdated game.
At Reset Marketing Group, we help businesses make this shift…quietly, strategically, and without the hype. Whether you’re starting from scratch or just want to tighten up your visibility, we’re keeping an eye on what matters so you can stay ahead of it.